Introduce the space
A look inside the salon: help new visitors know what to expect.
Social management · Maggie Nikunen
Keep your business
in the conversation.
Useful, consistent content that helps people recognize your business and know what to do next. A calendar you approve before it goes out.
Wren Salon · Fictional business · Concept campaign
One business.
Three useful things to say.
Show the craft
Spotlight a service and explain what an appointment involves.
Make the next step clear
Share availability and direct people to the salon’s contact or booking link.
Illustrative content direction, not a client campaign. No engagement or sales results claimed.
The Rate Card
Presence, with a clear scope.
Monthly social content. Paid ads are excluded.
Presence
Maggie
$299 to $549 / month
8 to 12 posts, photo direction, and a calendar you approve. Stories and Google review asks depend on the agreed package. Paid ads are excluded.
Before starting, agree on platforms, format and story counts, on-site visits, approval timing, and reporting. Direct-message replies, review responses, and community management are separate questions to scope, not implied inclusions.
Front Desk · potential add-on
A separately discussed add-on for common questions using your hours, services, service area, and FAQs. Availability, channel, and limits must be confirmed before purchase.
$79 to $179 / monthPublished range; availability and scope to confirm.
Before we begin
Good questions.
Clear expectations.
Know the build cost, the ongoing cost, and what your written scope needs to cover.
Is website care required?
Website care is offered separately at $79–$129/month. The $79 option covers keeping the site live, backed up, and lightly updated; $129 is for more frequent photo or hours changes. Hosting and domain arrangements without care, support limits, and cancellation details need to be included in your quote.
When do I pay, and what does approval mean?
The free Digital Checkup has no charge. For paid work, ask for the payment schedule and approval stages in your written scope before starting. A Checkup request does not purchase a package or reserve a call.
Who owns the site, and can I move it?
Ownership, domain access, source files, third-party licenses, and handoff need to be specified in your project agreement. Monthly care and website delivery are separate costs; do not assume ongoing hosting or a source transfer is included in the build price.
How many revisions, and how long will it take?
Revision rounds and a delivery date are agreed for each project. Share the pages, content, photos, and approvals you need so the scope and schedule can account for them. There is no universal revision allowance or turnaround published here.
Do I need to provide words and photos?
Existing copy and photos are the starting point for a full site at $890. New copy, photography, extra pages, and motion can change the price. Confirm these items in the quote; custom photography, integrations, domain registration, and paid media are not automatically included in the $490 package.
Can you work with my current website?
Yes—share the link in your Checkup request so we can review it. Migration, existing hosting, domain access, and any features that need to carry over must be assessed before quoting a replacement.
What does the social package include?
Presence is $299–$549/month for 8–12 posts and an approved content calendar. The entry option uses photos you supply; the upper option includes photo work, stories, and review asks. Platform count, story count, visits, and approval timing are agreed in the scope. Paid ads are excluded; inbox replies and community management are not promised by this package.
Next
Get a free Digital Checkup
Tell us about your business and share your website, if you have one. We’ll review the experience and reply with useful improvements. No website yet? Leave the link blank.
You’re asking about the social
Write hello@digitalground.co.